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Motive: The new wave of radio presenters
by Paulo Dias (@therealptp) Radio presenters used to have simple jobs. Tell people what songs are coming up. Tell people what time it is. Tell people the weather. Do the same thing the next day....
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Motive: The 30” spot has become an afterthought
by Paulo Dias (@therealptp) The true power of radio lies in the ability of a presenter to connect with the audience on a local — and latterly — a hyperlocal level. The best presenters are real and...
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Motive: Why aren’t more clients producing quality radio content?
by Paulo Dias (@therealptp) In late 2012, an Austrian skydiver, hopped up on Red Bull, fell to earth in a project called Red Bull Stratos. The science mumbo-jumbo excited the people who get excited by...
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Dear Radio: Why is “local” in radio such a big deal?
by Paulo Dias (@therealptp) A couple of years ago, the station I was working for decided to air a syndicated show direct from LA. It had stars; it had gossip; it had the latest music from the Billboard...
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Dear Radio: Creating award-winning radio [interview]
by Paulo Dias (@therealptp) I first met Louis Enslin from Produce Sound when he burst into my colleague’s meeting room and hurled abuse at him about his gluten-free pizza. My next encounter came at the...
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Dear Radio: How to use video with radio campaigns
by Paulo Dias (@therealptp) Video and radio have been willing but uncomfortable bed fellows. It makes sense that an audio medium would want to take advantage of video to allow listeners to see the...
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Dear Radio: The podcasts that should be getting your attention…
by Paulo Dias (@therealptp) With so much fanfare, around-the-clock coverage and a trending hash tags aplenty, there was no way that you could have missed World Podcast Day on 30 September 2016. In case...
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Dear Radio: Forget being hip — keep it real and simple
by Paulo Dias (@therealptp) I often wonder why we’re not comfortable in our own skin, especially in South Africa, where radio is such a relevant and important source of news and entertainment to the...
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Dear Radio: The secret SA radio didn’t want you to know
by Paulo Dias (@therealptp) And you won’t believe what happened next… Now that I’ve got your mouse pointer or finger hovering eagerly over my very clickbaity headline, let’s turn your attention to the...
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Dear Radio: Breakfast on the go — analysing the lineup changes
by Paulo Dias (@therealptp) Nothing shakes up a radio station more than a lineup change and, when that lineup change includes breakfast shows, you’re looking at one of the riskiest and most-reluctant...
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Dear Radio: The return of the annual South African radio awards
by Paulo Dias (@therealptp) After a brief hiatus, the annual South African radio awards made a much-welcome return this year, this time as the Liberty Radio Awards — an encouraging commitment from a...
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Dear Radio: Learnings from intl radio stories of the year so far
by Paulo Dias (@therealptp) Six months into 2017 is a good checkpoint to pause and see what is happening in radio internationally and examine what we may learn. Norway switches from FM to DAB+ Norway...
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Dear Radio: Radio stations forgetting their core product
by Paulo Dias (@therealptp) You’ve decided to buy some radio airtime. Great. You were sold on the responsive audience and the intimate, one-on-one relationship it has with its station. You were sold on...
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Dear Radio: The podcast conundrum in South Africa
by Paulo Dias (@therealptp) Waiting for the great South African podcast breakthrough is like waiting for an audio Christmas that never comes. Where is our “Serial” moment? That one spark that takes...
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Dear Radio: Radio to the rescue
by Paulo Dias (@therealptp) When devastating and destructive natural disasters such as the ones in the Americas strike, radio comes to the rescue. This month I take a look at the role radio plays in...
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Dear Radio: The people you need to know in a radio station
by Paulo Dias (@therealptp) As radio advertising becomes more complex and campaigns start blurring the line between advertising and programming content, you’ll be put into contact with different...
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Dear Radio: Unearthing & polishing the hidden radio gems
by Paulo Dias (@therealptp) Why is there no patience or willingness to work with newcomers to radio and give them a break? Even though I listen to a lot of radio and consider myself to be on top of...
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Dear Radio: Radio awards a good thing
by Paulo Dias (@therealptp) In the early part of my career, there were no formal or regular award shows that recognised excellence in radio and that were judged by radio people and for radio people....
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Dear Radio: Will Spotify kill the radio star?
by Paulo Dias (@therealptp) The local launch of the likes of Spotify and Deezer — and the continuing popularity of Apple Music — have presented the radio naysayers with a chance to kill off our beloved...
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Dear Radio: Brand managers are the new programming managers
by Paulo Dias (@therealptp) If you’re a brand or marketing manager with a long-term investment in non-traditional radio, both contest- and sponsorship-based, how do your radio partners treat you? Are...
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